Trunki Dragons Den Story

Im sure you will have seen Trunki ride on Suitcases at some time. Perhaps you've seen them at the airport, being lugged around or straddled by a happy child. Or perhaps you have seen the Trunki suitcases story on ‘Dragon's Den', in which the trunki company seems to have accomplished recognition as one of the fantastic successes in new product.Rob Law experienced a brain-wave in 1997 - the one which would be a benefit to parents of small children everywhere. Toddlers and travel are often loathed- the rushing, the long waits and the tiredness are a sure recipe for tantrums. However let's say you could make travel a never-ending entertaining ride for small children, by simply developing a colourful suitcase that  doubles as a ride-on suitcase? Rob Law's design and style was for a bright-coloured, hard plastic suitcase with wheels, designed in the shape of a cute animal together with ears and a tail, by which kids can pack their toys and whenever their feet get tired, they can be towed along by their parents. There are now 14 Trunkis of different names, colours and personalities, from the Gruffalo and Freddie the Fire Engine to Harley and Penelope the Purple Princess.and now to celebrate the chinese year of the dragon Chinese Dragon Trunki. Rob took his idea to the tough entrepreneurs of ‘Dragon's Den' in 2006 (see video below) looking for a £100K investment to expand around the world, and received a very positive response from the Dragons...

Trunki has gone on to be a fantastic success, with sales soaring from 19,000 Trunkis in 2006 to over 350,000 to date - with turnover tripling over three years! The Dragons returned to Trunki three years later to profile the business as one that had ‘got away' - with Theo Paphitis mentioning that he was now reminded of his mistake in passing up the investment opportunity every time he was in an airport, watching the many Trunkis trundle past.Since the ‘Den', Trunki Toys has expanded its collection beyond the 14 different Trunki suitcases to a range of other kiddie-travel-assisters, such as Yondis - neck-support pillows that double as cute and cuddly soft-toys - travel toy boxes, Boost apak car booster seats and colourful tote bags, and Govinci backpacks designed for the three to six year-olds.Please watch Rob Lows trunki story below